Miami, a city synonymous with energy, beauty, and an active lifestyle, has a new obsession in the world of fitness: Pure Plank. This fitness board is making waves by transforming the way Miami residents approach core workouts, blending sleek design with cutting-edge functionality. Developed by Adam Copeland and Jay Reso, two legendary WWE-turned-AEW wrestlers, Pure Plank has become a beacon of fitness innovation, perfectly aligned with Miami’s health-conscious culture.
Pure Plank’s allure begins with its purpose-driven design. “Pure Plank revolutionizes core training by offering an ergonomic, cushioned platform that enhances comfort and effectiveness,” explains Ryan Carter, Chief Growth Officer at Pure Plank. “Its user-friendly design caters to all fitness levels, making it an essential addition to both homes and gyms throughout Florida.” For a city that thrives on aesthetics and performance — think Miami Beach yoga sessions and rooftop fitness classes — this product is a perfect fit.
The fitness culture in Miami has always been dynamic, fueled by the city’s vibrant diversity and year-round tropical weather. Over 20% of the city’s population engages in regular fitness activities, from beach runs to CrossFit sessions, contributing to Florida’s $10 billion fitness industry. Pure Plank’s compact, portable nature allows users to integrate effective workouts anywhere — at home, in fitness studios, or even during a quick break at one of Miami’s iconic waterfront parks.
What sets Pure Plank apart isn’t just its practicality but also its luxurious feel. Crafted with premium materials like soft rubber padding and adjustable grips, the board provides a secure yet sophisticated workout experience. A digital timer and a companion app offering tailored workouts elevate the product, adding a tech-savvy flair that Miami’s trendsetters adore. “The ergonomic design ensures proper posture and support, while the sleek aesthetics add a touch of luxury to any workout space,” Carter notes.
Miami residents are no strangers to chasing results, whether in business, fitness, or lifestyle. With Pure Plank, results come quickly. “Users may begin to notice improvements in core strength and stability within a few weeks of consistent use,” Carter shares. The board’s precision-engineered design targets core muscles, making it possible to build strength and endurance with just a few minutes of daily use — an ideal solution for Miamians who are always on the go.
While Pure Plank doesn’t yet have physical retail locations, Miami residents can easily purchase the product online at Go Pure Plank, with fast, free shipping across the state. The accessibility reflects the brand’s commitment to convenience, ensuring that fitness enthusiasts throughout the city can seamlessly incorporate Pure Plank into their routines.
Beyond its physical benefits, Pure Plank is deeply rooted in community engagement. Though the company operates primarily online, it has established strong ties with Miami through collaborations with local fitness influencers who embody the city’s commitment to health and wellness. “We are exploring experiential opportunities to further connect with and give back to the community,” Carter says, hinting at exciting future plans.
Florida’s vibrant fitness culture has also played a pivotal role in shaping Pure Plank’s vision. With part of its team based in the state, the company draws inspiration from the active lifestyles and diverse needs of Floridians. “Being part of this dynamic environment inspires our team to design products that cater to the active lifestyles of Floridians,” Carter explains. From beach workouts to high-rise gym sessions overlooking Biscayne Bay, Pure Plank fits seamlessly into every aspect of Miami life.
Of course, much of Pure Plank’s success can be traced back to its founders. Their careers in professional wrestling, marked by intense physical demands and injuries, deeply influenced the development of Pure Plank. “Their personal experiences with physical rehabilitation highlighted the importance of core strength, leading them to develop Pure Plank,” says Carter. The product reflects their mission to make fitness accessible, offering a gateway to a healthier, more resilient lifestyle.
As Pure Plank continues its Miami takeover, the company is already planning exciting expansions. “We are thrilled to announce plans to expand our product line, introducing new accessories and workout programs to enhance the Pure Plank experience,” Carter reveals. With the brand’s strong presence on Instagram, followers can expect regular updates and exclusive announcements, ensuring Miami’s fitness enthusiasts remain at the forefront of the Pure Plank movement.
Miami, a city known for embracing the latest trends, has found its match in Pure Plank. The fitness board’s combination of luxury, innovation, and effectiveness resonates with a population that values style and substance in equal measure. As Miamians continue to adopt Pure Plank into their routines, the city is poised to become a flagship market for this game-changing fitness product, proving that in the Magic City, fitness isn’t just a habit, it’s a lifestyle.