While most tequila makers rush their agave to market, Trending Spirits takes the long view — 15 years, to be exact. Through its flagship product, AguaDios Ensamble, the company has captivated connoisseurs with its ultra-rare agave offerings. Now, Trending Spirits is expanding its global footprint, bringing its distinctive tequila to new markets.
Founded by Charley Pavlosky, Trending Spirits’ dedication to using only three ingredients — organic Blue Weber agave, mountain-fed spring water, and time — makes it unique from competitors who often rely on additives or shortcuts. As demand for premium spirits continues to rise worldwide, Trending Spirits is seizing the opportunity to introduce its ultra-rare tequila to consumers across the globe.
Expanding Into New Markets
Trending Spirits’ recent expansion proves the growing international demand for high-quality, artisanal spirits. Focusing on select markets in Europe, The UK, and North America, the company strategically places itself in regions where consumers seek out rare and exclusive products. The global premium spirits market was valued at $215.47 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2030. This surge in demand for premium products presents an ideal opportunity for Trending Spirits to expand its reach.
The company’s expansion efforts are not just about increasing distribution but about creating meaningful connections with consumers who appreciate craftsmanship. Trending Spirits ensures that AguaDios Ensamble is available in environments that reflect the brand’s values of quality and sophistication by partnering with high-end retailers, luxury hotels, and exclusive clubs.
In addition to expanding into new geographic markets, Trending Spirits is also exploring innovative ways to engage with consumers. The company recently announced a partnership with Harvard’s Lampoon, a historic humor publication known for its wit and cultural influence. As part of this collaboration, AguaDios will be the Flagship sponsor at an exclusive event on April 3rd, 2025, celebrating the induction of world-famous comic Lewis Black into the Lampoon’s ranks. This partnership highlights AguaDios’s premium status and showcases the brand’s ability to blend luxury with playful sophistication.
The Allure of Ultra-Rare Agave Offerings
Trending Spirits’ success is due to its commitment to producing ultra-rare tequila using only the finest ingredients. The company sources its Blue Weber agave from a family-owned ranchero in Jalisco, Mexico, where the plants are grown in mineral-rich volcanic soil. These agave plants are left to mature for 15 years — nearly double the industry standard — resulting in higher sugar content and more complex flavors.
This extended maturation process is key to creating AguaDios Ensamble’s distinctive profile. After harvesting, the agave piñas are slow-roasted and distilled using traditional methods before being aged for periods of 15, 8, 6, and 3 years in individual barrel groups, then finished in rare Japanese Mizunara oak barrels. These barrels, sourced from a 200-year-old Hokkaido harvest, impart unique notes of sandalwood and coconut that elevate the tequila’s flavor profile.
With only 1,350 bottles produced in each release, AguaDios Ensamble shows true scarcity in the spirits market. Each bottle is individually numbered and presented in a handcrafted wooden box. The allure of ultra-rare agave offerings like AguaDios lies in their scarcity and ability to provide a sensory experience. The tequila’s complex flavor profile — featuring notes of spice, seasoned oak, grilled pineapple, brown sugar, and vanilla — offers a journey through tradition and advancement.
As Trending Spirits continues to expand its reach, the company challenges conventional industry practices while catering to a growing market of discerning consumers who seek out unique experiences.