Coral Gables just got a little more immersive. Aroma360, the Miami-based scenting house trusted by five-star hotels and luxury retailers worldwide, has officially opened its latest showroom at Shops at Merrick Park. This new location brings the brand’s signature blend of fragrance, design, and technology to one of South Florida’s most discerning neighborhoods, inviting locals to experience scent as a true pillar of luxury living.

Fragrance as the Final Touch in Luxury Design

In a world where every design element is curated for effect — light, texture, color — scent is emerging as the invisible signature that defines how a space is remembered. Aroma360 has built its reputation on turning that insight into experience. Whether you’re designing a serene retreat, a branded boutique, or your zen space at home, scenting with Aroma360 ensures your environment engages all the senses with intention.

At its new Coral Gables outpost, guests are invited to step inside a world of sensory design. The space doubles as a scent lab and design destination, where fragrance consultants help tailor scent strategies that reflect mood, style, and purpose.

Coral Gables: A New Scent Destination

With its Mediterranean architecture, tree-lined boulevards, and design-forward clientele, Coral Gables is a natural fit for Aroma360’s expansion. The new showroom is a statement of the brand’s commitment to making scent a centerpiece of refined living in its hometown market.

“I started with the brand when we were strictly e-commerce,” says Elliot Aboud, Executive Vice President and Director of Retail at Aroma360 and Hotel Collection. “We decided about 2 years ago to go full force into building out retail stores. Today we’re at 25 locations, and we’re on track to reach 40 by the end of 2025.”

This new opening is part of a larger national expansion, with recent locations launched in New York’s Hudson Yards and Nashville’s Green Hills. But Coral Gables holds unique significance for the brand: a return to its roots, and an invitation to reimagine what local luxury can feel like.

A Curated Scent Library with Global Inspiration

Aroma360’s extensive fragrance library is what elevates it from a scenting company to a true lifestyle brand. Each scent is composed with intention, blending emotion, memory, and place into every note. Clients can explore collections based on seasons, moods, lifestyle moments, iconic destinations, and even celebrity or hotel inspirations.

The Miami Collection is a local favorite, offering profiles that evoke the city’s rich diversity:

  • South Beach: A tropical mix of pineapple, beach heather, and driftwood.
  • Wynwood: A creative blend of pink grapefruit, armois, and white patchouli.
  • Bal Harbour: Sophisticated tones of purple freesia, black sage, and musk.
  • Star Island: Luxurious hints of pink champagne, davana flower, and rosewood.

Beyond the Miami series, there are dozens of signature blends crafted to the same high standards used in luxury hotels and designer resorts across the globe. From vibrant citruses and creamy vanillas to grounding woods and exotic florals, the library is a resource for anyone looking to refine the ambiance of their space.

“My personal favorite is Black Velvet,” Aboud shares. “It’s inspired by the Edition Hotel. It’s sexy and modern. That scent always brings me back.”

Where Mood and Memory Meet Interior Innovation

The true impact of a signature scent depends on how it’s delivered. Aroma360’s fragrance experience is powered by advanced diffusion technology that marries performance with elegance. Their sleek line of scent diffusers elevates interiors visually while also ensuring every fragrance note lingers in the air precisely as intended, without dilution or residue.

Central to this system is Cold-Air Diffusion, a method that disperses ultra-fine particles using air rather than heat or water. This preserves the integrity of each oil’s composition, resulting in cleaner, longer-lasting fragrance delivery. It’s the gold standard in high-end scenting, engineered for consistency, safety, and sophistication.

Diffuser options range from the discreet and stylish Mini Pro Scent Diffuser, ideal for bedrooms, entryways, or powder rooms, to the Museum360 XL, designed to scent entire floorplans seamlessly. Whether it’s an intimate home or a large-scale commercial space, each model is as thoughtfully designed as the interiors it’s meant to complement.

Discover Your Signature Scent

Aroma360’s Coral Gables showroom invites designers, homeowners, and business owners alike to explore the scent strategies trusted by the world’s top hospitality brands. Visitors can browse the fragrance library, test diffuser models, or book a consultation for a fully customized experience.